Cheri has worked in media for more than 20 years in one capacity or another. Her media years were spent mostly in broadcast radio; from being a live on-air radio host to creating and implementing engaging and effective marketing and promotional campaigns. Although no longer directly employed by any media cluster she still writes copy for a range of clients and does the occasional voiceover.
Having been a writer since childhood she was able to venture into most genres along the way, fine tuning her ability to write about anything; whether it’s a technical manual, a company newsletter, killer ads or a hard core research piece, Cheri brings it to life with the passion of one who loves what they do. Publishing her first piece at the age of 7 yrs. old, Cheri discovered she could have a voice beyond the walls of her bedroom and realized “other people” were entertained by, and interested in, what she had to say. Writing has been her biggest passion and best friend ever since.
From Poetry to Politics there is no subject that she cannot find an interesting angle to write from. She does not endorse a specific political party and instead prefers to keep her work issue based. Currently she is simultaneously writing two non-fiction books; one a political expose` and the other a book about marketing. She is also trying her hand at writing a screen-play.
In addition to being a diversely skilled freelance writer, Cheri works as a Marketing Director and Publicist for a variety of businesses across the country. By embracing and including today’s Social Media tools and the power of live events, she teaches companies the value of accessibility and human interaction to a “Brand” and how to capitalize on that in the current marketplace. As a business networker and promoter she is fearless and spot-on in helping businesses get ahead. For her tireless work ethic and bottomless pool of creative ideas she has been dubbed “The Machine” by many.
“If we have connected here, it is my privilege. May we together find the reason for the connection and run with it!” ~ Cheri Roberts